Creating Sonic Logos

Courtesy of Davide Cabone, Samplify Studio

Davide will discuss his approach in the development of unique sonic logos that aurally represent an entities core values whilst resonating emotionally with its customers and clients. Davide’s approach consists of creating a unique mnemonic that is not an obvious advertising jingle or sound as he believes that subtle audio branding can become part of a listeners day to day life in the long term whilst connecting the consumer to the corporation in a natural way. A good example is the sonic logo Davide created for Melbourne Metro Trains that has been used across the entire Melbourne train network for over ten years. The ‘Sound of Melbourne’ as it has affectionately become known is used in place of an announcement tone for every train departure and arrival. The success of the sonic is due in part to its subtlety, its ability to be heard across all environments and its gentle mellifluous nature created through sound design. Davide will discuss the creation of the Metro Trains sonic logo as well as other logos he has created for HCF, BBC, Australian Catholic University and Federation Centre.

Melbourne Metro Sonic Logo - Samplify

https://noisegate.com.au/davide-carbone-studio/

https://schoolofsynthesis.com/